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  • Writer's pictureDanny Brewer

Creative Sponsorship Opportunities at Your Next BAMA Derby Fundraiser

horse racing party

When it comes to fundraising, creativity is a prized ally, especially with events like a BAMA Derby. Such an event offers a vibrant canvas for businesses to showcase their support and for organizers to boost their funding potential. Below are strategies to cultivate and maximize sponsorship opportunities for a BAMA Derby fundraiser.

Forge Partnerships with Local Businesses

Local enterprises are the backbone of community events. Approach them with tailored proposals that illustrate the visibility and engagement they can gain at your event. Offer tiered sponsorship levels, with the higher tiers providing more prominent exposure, such as the naming rights to a race or branding on the big screen during the event.

Sponsor a Race, Win Exposure

Each race is an opportunity for a sponsor to shine. Businesses can 'own' a race, with their branding adorning the race’s promotional materials and announcements. This not only offers the sponsor great exposure but also creates a more intimate connection with the attendees cheering for their sponsored race.

Derby Attire Contest Sponsored by Fashion Retailers

Fashion plays a significant role at any derby. A contest for the best derby attire can attract local boutiques and fashion retailers as sponsors, offering prizes and gaining attention from fashion-forward attendees.

Catering and Beverage Partnerships

A derby isn't complete without a refreshing mint julep or delightful southern fare. Partner with caterers and beverage suppliers, giving them exclusive rights to serve at the event in exchange for sponsorship.

Betting Booths Sponsored by Local Companies

Even though real money isn't exchanging hands, the excitement of betting is still alive. Local businesses can sponsor individual betting booths, providing them a one-on-one interaction with guests as they place their funny money bets.

Themed Photo Booths for Memorable Takeaways

Capture the moment with themed photo booths. Photography studios or businesses can sponsor these booths, offering guests a fun takeaway and a branded memento of the night.

Custom Merchandise

Custom hats, glasses, or other derby-themed merchandise can be sponsored by businesses, creating a tangible connection between their brand and the positive memories of the event.

Prize Donations for Race Winners

Encourage businesses to donate prizes for race winners. This not only adds excitement to the races but also allows sponsors to display their products or services.

Interactive Sponsorship Displays

Move beyond banners and signs. Create interactive displays where sponsors can engage with guests, perhaps with a mini-game or a showcase of their offerings.

Offer Digital Recognition

In the digital age, recognition goes beyond the physical event. Offer sponsors a shout-out on social media, a spotlight in email newsletters, or a feature on the event’s website.

kentucky derby attire

A BAMA Derby fundraiser offers unique and engaging ways for sponsors to connect with the community. It’s a win-win: sponsors gain visibility and goodwill, and the event reaches its fundraising goals. With careful planning and a bit of ingenuity, your next BAMA Derby fundraiser can be a champion of creative sponsorship and unforgettable experiences.

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Discover insider tips and expert advice on hosting an Online Horse Racing Event with BAMA Derby in our step-by-step guide! Click here to read more:

Elevate your Kentucky Derby celebration with the perfect color palette! Dive into our blog post to learn how to choose the ideal hues for your party:

Indulge in the flavors of the South and host the ultimate Kentucky Derby party with our mouthwatering Southern eats guide! Explore delicious recipes and culinary inspiration here:

Danny Brewer, President

BAMA Derby (

Feel The Beat Entertainment (

BAMA Casino Company (

Cool Shots Photo Booth (


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